BBC has decided to respond personally to an official complaint Real Obsession launched with BBC Radio 1 over Madonna being too old, thus not playing her new single ‘Living For Love’. The BBC responded to the complaint very well – although some of what was wrote in the BBC response is a tad confusing.
Below you can read the SHOCKING response from the BBC regarding Madonna being ‘OLD’ and for that one reason, not playing her new single ‘Living For Love’.
“Firstly, we can assure you that, despite what some newspapers decided to report, Radio 1 has not banned Madonna. However, it is true to say we do not think her new record will be of great interest to our young target audience and have therefore decided not to add the track to our daytime playlist.
With regard to accusations of ageism, Paul McCartney, aged 72, is currently on the Radio 1 A-List with his song with Kanye West and Rihanna; and Radio 1 presenter Annie Nightingale, aged 74, is also significantly older than Madonna.
Tracks are chosen on musical merit and their relevance to the audience on a case-by-case basis. While around 40% of the country’s 15 to 29 year-olds tune into Radio 1 each week, an artist’s age is never a factor. We will continue to play the Madonna tracks which we feel our listeners will appreciate and enjoy.”
The term ‘we do not think’ set a bad example as they’re clearly dictating what will and won’t be played on the BBC Radio 1 station. If you check out social media and even BBC Radio 1 on Facebook – they’ve been bombarded with thousands of requests to play Madonna’s ‘Living For Love’.
It’s just outrageous how self-centred the BBC can be at times. When the audience comes and tells you what they want, doesn’t that mean Radio 1 has it wrong? You would think that would be the case. On an upbeat note…to be taken with a truckload of salt, Radio 1 will play newer Madonna singles, but only if Radio 1 thinks there up to these undisclosed standards. Well – according to the response 😉
If Rihanna had sang ‘Living For Love’, I bet it would be played on Radio 1. Either way Madonna publically acknowledged the BBC controversy on her Instagram by posting a newspaper article with the caption: “OMG! Thanks you guys! I ❤️you!
What do you make of the Madonna banning controversy on BBC Radio 1?