An ex-employee for WWE named Kevin Eck who worked in the creative department writing storylines for the company said that WWE wanted to sign Justin Bieber to a short term WWE contract to wrestle an actual match. The whole idea was to get a lot of mainstream media attention for WWE therefore there was no better candidate than the crazy wacky Justin Bieber.
Kevin Eck said:
“The proposed match was discussed among the booking team (which I was on) about five months before SummerSlam, but a deal with Bieber never came to fruition. I’m not sure how close it was to actually happening.
Another point that was raised when discussing the potential match was whether it would have been a bad PR move for WWE to do business with Bieber. The feeling from the powers that be was that if Mayweather liked him, then Bieber must be OK.”
The end of the storyline would have a big payoff and was all meant to culminate at a Pay Per View called Summerslam where Justin Bieber, John Cena and Big Show would tag team against three other wrestlers in a 3 on 3 tag team main event during the Summerslam PPV.
For some unknown reason the whole idea never panned out, be it due to money issues or that Justin Bieber wasn’t feeling it. Either way it would be a treat to watch Justin Bieber try to wrestle and get knocked out in a WWE wrestling ring 😛