Madonna has released her new music video ‘Living For Love’ from upcoming album ‘Rebel Heart’ exclusively on Snapchat. Madonna is officially the first artist to debut a music video on the billion dollar mobile app. This deal will be for the next 24hours then the music video will be uploaded onto YouTube and Vevo channels.
In ‘Living For Love’ Madonna choreographs a dance routine with her dancers all dressed in bullhorns as a symbol of evil. Madonna is dressed similar to a circus performer with a red flag that gets used to signal the bulls. Various outfits are used throughout, especially a designer leotard being worn reminiscing of ‘Hung Up’.
Also ‘Living For Love’ has the feel from ‘Take A Bow’ thrown into the mix for extra spice. Overall this is one of Madonna’s best efforts since ‘Confessions on A Dance Floor’. Therefore it will interesting to see if Madonna will keep the music video quality going into her second and third singles.
Don’t forget Madonna performs her first single ‘Living For Love’ live at the Grammys this Sunday night. We’ll upload the video on Real Obsession once it becomes available.
Update: Music video is now available