Many people have been asking the simple question…Why does Sia hide her face?
The answer is quite simple in itself if you think about it enough. Sia doesn’t exactly want the fame to be around her appearance considering Sia is 39 years old.
In either event there are not many people would start a pop career at the age of 39.
More so, Sia isn’t an attractive woman in the slightest, although you have people who may find her appearance a turn on.
If Sia had showed her face in the beginning it would have backfired as she is no Rihanna in the looks department.
Therefore the record executives probably decided it would be best to use a “decoy” and get the little girl Maddie Ziegler to be the focal point for the album and imagery around the era.
This in turn got people interested as the vocals and music was top notch. However, the general public would see a 12 year old girl instead of a 39 year old middle aged woman singing in the music videos.
In all honesty, this was the marketing strategy in the beginning to launch a solo career, despite Sia not being sexually attractive to the masses.
There you have the answer to why Sia decides to hide her face in every music video and live performance.